Welcome to the UnStruktured Podcast!

In this episode my co-host, Bob Smith, and I talk with legendary artist and creative director Scott Clum. First Design Director for Sims Snowboards in the eighties, Co-Founder of Morrow Snowboards in the nineties, and early Design Director at Raygun Publishing.

A pioneer in the early days of snowboarding, Scott went from team rider to graphic designer to building brands, products, and periodicals that defined a culture. Scott's human-crafted style, mixing photography and typography with hand-torn edges and rough details, merges old school zine design with high art.

We talk with Scott about his early days in the world of skate and snow and how that shaped him as an artist. We dig into the lessons of his past, his vision for the future, and his advice for young creatives in this new age of technology and AI.

00:00 Introduction to the UnStruktured Podcast

01:01 Casual Banter and Setting the Scene

01:35 Scott's Early Days and Inspirations

03:54 The Evolution of Snowboarding and Design

06:42 The Art of Graphic Design in Snowboarding

30:08 Transition from Snowboarding to Morrow Snowboards

30:40 Early Days at Morrow Snowboards

31:41 Challenges in Graphic Design

33:56 The Evolution of Graphic Design Techniques

50:31 Magazine Work and Industry Impact

01:00:29 Breaking the Mold in Skateboarding and Graphic Design

01:01:30 Expressing Visceral Energy Through Design

01:04:31 Rebellion and Authenticity in Creative Work

01:11:43 Navigating the Impact of AI on Creativity

01:18:54 Encouraging the Next Generation of Creatives

SCOTT CLUM

Scott Clum is an internationally known Graphic Designer, Type Designer, and Creative Director. Recognized for his work in typographic treatments and graphic design arrangements in action sports and publication design, Scott's combination of classic design instruction and found materials has helped create a deeper pass into what design and graphics can be.

For over 30 years, Scott has had a deep history in action sports as a skateboarder/snowboarder and being one of the most prolific snowboard graphic designers across the industry, continuing to design and develop snowboard graphics still today. Scott spent 7 years at RAYGUN Publishing, co-founding and creative directing 3 separate magazine titles, “Bikini”, “Stick”, and “Nylon” with publisher Marvin Jarrett. With these publications, Scott and Marvin went on to push the boundaries of publication design even further.

Scott’s unique style and aesthetic comes from keeping ideas unfiltered and working outside the computer to create typographic and graphic tensions that challenge the overall design convention. Scott is the creative director at quango where he works on tech and outdoor lifestyle clients, he also continues to freelance projects from his personal design studio ride.

scottclum.com \ @scottclum_design

STRUKTUR SOCIETY

This episode was brought to you by Struktur Society, the community for creators in art, design, and music. For almost a decade Struktur has brought together creatives from across the industrial, apparel, graphic, and sound design industries, building professional relationships, creating a platform for knowledge sharing, and raising the bar of product creation.

From live events and workshops, to publication and podcasting, Struktur continues to evolve to build the strong creator community needed to craft our future. Find us at struktursociety.com and subscribe to our Substack at struktursociety.substack.com.

© StrukturSphere llc 2025. Original music by Greg Brace Music.

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